When Apple revealed the plans for their new campus in Cupertino, the responses to the “spaceship” were….varied, to say the least:
“Spectacular would be an understatement” ; “So disappointing…” ; a “…panopti-lawn…” ; and – my personal favorite – “Sphincter?” [1]
The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.
