marketing: The Latest Architecture and News

Description:
A free webinar on the essential marketing strategies for architectural photographers. Delivered by Portugal based architectural photographer Alexander Bogorodskiy.

The Second Studio (formerly The Midnight Charette) is an explicit podcast about design, architecture, and the everyday. Hosted by Architects David Lee and Marina Bourderonnet, it features different creative professionals in unscripted conversations that allow for thoughtful takes and personal discussions.

A variety of subjects are covered with honesty and humor: some episodes are interviews, while others are tips for fellow designers, reviews of buildings and other projects, or casual explorations of everyday life and design. The Second Studio is also available on iTunes, Spotify, and YouTube.

This week David and Marina of FAME Architecture & Design discuss whether or not architects should sell their floor plans online. The two cover the financial benefits of selling plans, making good floor plans accessible to more people, the downsides of selling partial services, quality concerns, the future of the profession, prioritizing speed and efficiency in design, why architects are often not used on projects, and more.

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives. 

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The sales cycle in the construction materials industry has remained static for the past 25 years, with each company evaluating its performance according to the number of leads they generate and how many are converted into sales.

Instagram is one of the most popular social media platforms in the world, with more than 1 billion users searching and discovering new images, videos, brands, businesses, and content every day. According to Instagram’s User Survey, 60% of people stated they discover new products on Instagram, and more than 200 million Instagrammers stated that they visit at least one Business Profile daily.