How to Use Instagram to Promote Your Building Materials to Architects

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Instagram is one of the most popular social media platforms in the world, with more than 1 billion users searching and discovering new images, videos, brands, businesses, and content every day. According to Instagram’s User Survey, 60% of people stated they discover new products on Instagram, and more than 200 million Instagrammers stated that they visit at least one Business Profile daily.

It is for this reason that having an Instagram account is vital for building material manufacturers, especially if your target audience is architects, who are constantly seeking inspiring images from conception to construction.

Below, we have provided important tips that can help your company capture the attention of your target audience and stand out from your competitors.

But first! If your business is not on Instagram, we recommend you review the following steps when creating your account.

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Cite: Mora, Pola. "How to Use Instagram to Promote Your Building Materials to Architects" [Instagram: Cómo Posicionar tus Productos y Materiales de Construcción entre Arquitectos] 12 Apr 2019. ArchDaily. Accessed . <https://www.archdaily.com/914945/how-to-use-instagram-to-promote-your-building-materials-to-architects> ISSN 0719-8884

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