In contemporary architecture, hotel design is no longer defined solely by luxury and accommodation. Instead, it is becoming a platform to explore questions of identity, ecology, and cultural meaning. Beyond providing rooms and amenities, hotels today aim to create immersive experiences that connect travelers to local traditions, landscapes, and communities. In this curated selection of unbuilt hospitality projects, submitted by the ArchDaily community, speculative and competition-winning proposals offer a glimpse into the future of hospitality, where sustainability and storytelling are as central as comfort and style.
