The Government of Mexico City, UNESCO and Airbnb announced an alliance "to position the city as the capital of creative tourism and remote workers in Latin America". The announcement was made known through the Mexico City Government's social networks and Airbnb's news section. However, on August 9th, 2021, UNESCO unveiled the strategy with the intention of "contributing to the reactivation of tourism in a responsible and sustainable way in Mexico, and extending the benefits of cultural and creative tourism to more communities, Airbnb will promote, with the accompaniment of the United Nations Educational, Scientific and Cultural Organization ("UNESCO"), destinations and experiences outside the traditional tourist circuit."
In this way, Mexico City joins the list of 20 cities around the world, along with other destinations such as Dubai, Lisbon, Buenos Aires, Palm Springs, and Queensland, to become a host destination for remote workers and digital nomads. This initiative is part of Airbnb's Live & Work Anywhere campaign that was launched in May.
Globally, long-term stays (more than 28 days) on Airbnb have increased by almost 25% compared to last year and almost 90% since Q2 2019. This trend is also present in Mexico City where long-term stays grew by more than 30% in Q2 2022 compared to the same period in 2019.
- UNESCO, Airbnb and Mexico City partner to promote the city as a remote working hub
