Prada: The Latest Architecture and News

From April 20 to 26, Milan Design Week 2026 returns as a citywide platform where design operates as both a cultural practice and a form of exploration. Framed by the Fuorisalone theme "Be the Project," this year's edition shifts the focus from outcome to process, positioning design as a dynamic, human-centered act shaped by intuition, responsibility, and transformation. Installations and exhibitions across the city foreground making as an open-ended condition, one that embraces error, temporality, and experimentation as integral to creative production. Within this context, design becomes a space of exchange between disciplines, materials, and intelligences, reflecting broader conversations around sustainability, emerging technologies, and the evolving relationship between the physical and the digital.

+ 14

Milan Design Week stands as one of the most important events in the global design calendar, serving not only as a showcase of innovation but also as a catalyst for critical discourse and creative exchange. This year, the event unfolds with a multitude of exhibitions, installations, and talks happening throughout Milano during the week of April 15-21, 2024. By bringing together diverse voices, perspectives, and talents, Milan Design Week becomes relevant for architects and serves as a nexus for interdisciplinary dialogue. To help you better navigate the plethora of events, conferences, and installations, this article highlights the main venues hosting activities revenant for architects and designers, from the expansive trade fair Salone del Mobile in Rho Fiera to design districts across the city and unexpected locations hidden in Palazzo courtyards or reimagined industrial heritage sites.

+ 7

For the Fall/Winter Prada 2024 menswear show, AMO has designed a space that draws inspiration from two contrasting elements of modern life: office interiors and the natural landscape. Transforming yet again the space of the Deposito Hall at Foundation Prada in Milano, the designers have chosen to create a contrasting image of seemingly opposite elements: rows of office chairs illuminated by the white glow of LED lights, standing over a pastoral landscape with meandering creaks and ample foliage. The design aims to highlight this separation between natural instincts and the typical environment of modern life.

+ 6

In 2018, OMA opened the Fondazione Prada in Milan, Italy, housed within a former gin distillery established in 1910. The project which includes a statement facade cladded in 24-carat gold leaf and camouflaged mirrors, comprises the renovation of seven buildings in the Largo Isarco industrial complex on Milan’s southern outskirts, making the foundation neither a preservation project nor a new architecture. Recently, photographer Bahaa Ghoussainy captured the infamous structure in his new architectural photo series.

+ 54

Architecture and fashion share an interesting interplay in the formation of cultural expressions and identities. Both disciplines can become vehicles for creativity at different levels. Architecture is often described as the “third skin” of humans, while clothes represent the second skin, highlighting somewhat similar functionality of protecting the body while also allowing for self-expression and individuality.

The relationship between architecture and fashion can also be seen in the shared design principles, such as form, proportion, human scale, and materiality. More than a simple background for runway shows, architecture can contribute to setting the atmosphere, becoming a source of inspiration, and orienting the movement through space. Collaborations between architects and fashion houses, such as the renowned partnership between OMA/AMO and Prada, further blur the boundaries between the two disciplines, demonstrating the myriad of interconnections between the two creative fields.

+ 15

Continuing its long-lasting collaboration with Prada, OMA’S research and design branch AMO created a cinematic scenography for the brand’s 2022 Fall Winter Menswear show. Yellow carpeting envelops the hall of Deposito at Fondazione Prada, reimagined as a theatrical setting with olive-green theatre chairs and stage lighting. In juxtaposition, sci-fi looking metal-clad tunnels bathed in neon lights emphasize “the uncanny relationship between the theatrical and technological atmospheres”.

+ 4

Videos

Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.

For their latest fashion show scheme for Prada, AMO has gone “back to basics.” Envisioned for the fashion house’s 2017 Fall/Winter Collection, “Continuous Interior” borrows from domestic design, taking the form of a series of curving wooden partitions paired with ordinary materials and emblematic furniture pieces to create a stage that speaks to the importance of authenticity in the political climate of today.

+ 5