Art Deco or Arts Décoratifs originated in the 1920's, following the Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris (1925). However, it wasn’t until the 1930’s that the movement gained momentum across both Europe and the US, broadening Art Deco to cover all elements of decorative art including furniture, interior design, jewelry and architecture. Its popularity stems from its unique origins. Rather than a design movement driven by political or philosophical forces, it was created for the desire of glamorous and alluring change, a reflection of the golden age in Hollywood and a widespread economic boom.
Characterized by its decadence, rich application of color, and geometrical shapes, the movement is dramatically influenced by the discovery of the artifacts of ancient civilizations, and the introduction and admiration of the automobile. A movement heavily influenced by aspects in vogue it sought to create a form of luxury modernism, a step away from a more traditional architecture. It put an emphasis on handcrafted and individually designed elements, rarely to be mass produced.
