One of the New York City’s most forgettable buildings has been transformed into a model of modern technology. The Port Authority Bus Terminal (PABT), located in midtown Manhattan between 40th and 42nd street, now boasts the world’s largest transparent media façade completed by GKD Metal Fabrics which effectively covers the building’s outdated steel façade. More images and project description after the break.
GKD-USA, the leading manufacturer of woven metal fabrics, secured the contract to manufacture and install 6,000-square-feet of Mediamesh® on the PABT. The façade provides a multitude of benefits to the Port Authority including opportunities for advertising revenue given its prime location one block from Times Square. Second, the addition of the façade will hide the terminal’s 1970s-era steel overlay which earned it the unflattering designation as one of the 10 ugliest buildings in the world by VirtualTourist.com. However, given the transparent nature of the material, natural lighting and interior views will not be obstructed to occupants inside the building.
