For decades, commercial space was primarily understood as the setting where a transaction took place. Today, faced with new forms of consumption and a distinct relationship between the physical and the digital, retail design is once again questioning what a space can offer beyond the product itself.
In this VhLab Session, a conversation bringing together perspectives from retail, architecture, furniture, and interior solutions will explore how these transformations are redefining commercial spaces. From the decisions that shape a journey and an experience to the design, manufacturing, and collaboration processes required to bring an idea to life.
A reflection on space as part of a broader strategy, and on the potential of design, furniture, and co-creation to address the new needs of retail.
