Morphosis has unveiled new images of the proposed 15-story mixed-use development along the Sunset Strip in Los Angeles. Spanning along Sunset Boulevard between San Vicente Boulevard and Larrabee Street, the 369,000-square-foot building is designed with a gym, movie screening room, and a rooftop pool. The project would include a new home for the landmark Viper Room, as the sinuous residential tower and hotel redefines one of L.A.'s most iconic streetscapes.
Gehry Partners, alongside Townscape Partners, has unveiled plans to redefine the "gateway" to California's Sunset Strip. A cluster of five distinct, Gehry-esque structures, the mixed-use proposal is one of several design alternatives that have been proposed by Townscape for the site. If built, it would include two residential buildings, featuring a mix of rental and for-sale apartments, along with retail, entertainment programs, and public gathering spaces.
An overlooked strip mall at the corner of Sunset and Crescent Heights boulevards will soon be replaced by a mixed-use, walkable community designed by Frank Gehry. Known to be the “gateway to the Sunset Strip,” the West Hollywood site will be comprised of 249 apartments, restaurants, retail storefronts and a central plaza - all within "an environmentally sensitive building that complements and contributes to the historic architecture in the neighborhood.”
“Frank Gehry’s deep understanding of the property, its history and the context will elevate the project to the iconic and timeless status that it deserves,” said Townscape partner and project developer Tyler Siegel.