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Immersive: The Latest Architecture and News

CRA–Carlo Ratti Associati and Italo Rota Transform MAE Carbon Fiber Archive Into an Interactive Museum in Italy

A new museum dedicated to the science of carbon fiber opened in Fiorenzuola d'Arda, Italy, on December 17, 2025. The project dates back to 2021 and was designed by CRA–Carlo Ratti Associati in collaboration with the late Italian architect Italo Rota. Commissioned by MAE, a manufacturer of equipment for carbon fiber production, the project transforms one of the world's largest archives on carbon fiber into a dynamic museum, uniting research with archival preservation and turning the archive into a space for interactive exploration. The project is described by its designers as a "living museum," a place to read, inquire, and connect ideas.

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10 Pavilion Highlights from the London Design Biennale 2025

The fifth edition of the London Design Biennale is taking place at Somerset House from 5 to 29 June 2025. The theme of this year's edition is "Surface Reflections," an invitation to explore "the dynamic interplay between internal experience and external influence." The curatorial proposal, set by British artist and designer Samuel Ross, encourages a focus on the underlying layers of the objects, systems, and spaces that shape our daily lives. The Biennale exhibition is a journey through 35 pavilions by countries, institutional design teams, and curators, presenting soundscapes, immersive experiences, and performances, as well as sculptural and evocative objects. To confront contemporary global challenges, topics include identity, memory, innovation, technology, craftsmanship, ecology, and belonging.

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Ernesto Neto’s Textile Art Installation at Paris’ Grand Palais Captured by Paul Clemence

The exhibition "Nosso Barco Tambor Terra" by Brazilian artist Ernesto Neto, held at the recently renovated Grand Palais in Paris from June 6 to July 25, 2025, is a large-scale, immersive installation that invites visitors to reconnect with nature and community through sensory experience. Drawing inspiration from Brazilian and Indigenous cultures, Neto uses textiles, scents, and organic materials to create a space for reflection and interaction. The textile installation was recently captured by photographer Paul Clemence, who sought to portray its architectural qualities.

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Portugal Pavilion at the 2025 Venice Architecture Biennale Presents an Immersive Allegory of Paradise

Titled Paraíso, hoje. [Paradise, today.], the exhibition representing Portugal at the 19th International Architecture Exhibition – La Biennale di Venezia addresses architecture as a cultural construction of landscape. Curated by architects Paula Melâneo, Pedro Bandeira, and Luca Martinucci, landscape architect Catarina Raposo, and video artist Nuno Cera, it offers an immersive installation featuring videos created using new digital technologies and artificial intelligence, along with an Atlas of images. Together, they construct a critical exploration of the proposed theme, the allegory of a "Paradise." This year, the Portuguese exhibition changed location, moving from Palazzo Franchetti to the Fondaco Marcello building, next to Venice's Grand Canal. It will remain open to visitors and host a series of debates until 23 November 2025.

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Uruguay’s Pavilion at the 2025 Venice Biennale Highlights Water Management as Essential to the Future of Architecture

The national exhibition of Uruguay at the 2025 Venice Architecture Biennale, titled "53.86% Uruguay, Land of Water," explores the intrinsic relationship between architecture, territory, and water. Curated by architects Katia Sei Fong and Ken Sei Fong, along with visual artist Luis Sei Fong, the exhibition proposes that we may be entering the age of water, the "Hydrocene", and that the way humanity manages and conserves this resource will shape its future. In this context, the project highlights that Uruguay's maritime territory (53.86%) is larger than its land territory. Water, therefore, is not only a natural resource but a fundamental element of the country's history and culture, essential to its development.

The Rise of Prosumer Coffee Experience: Designing Beyond Traditional Interiors

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Coffee culture continues to thrive in the contemporary world, with a noticeable shift from the dominance of chains & franchise stores to a growing market for prosumer coffee. As more and more coffee consumers become prosumers, individuals who both produce and consume, they are turning coffee-making into a hobby, even a ritual, and are expecting coffee shops to keep up. Consumers are becoming more knowledgeable, paying close attention to the source and type of beans, brewing methods, and equipment. They also appreciate the design of coffee machinery, not just for its functionality but for its aesthetics, efficiency, and space management. This surge in interest, especially in Asia, has led to changes in coffee shops' operations. Many individual coffee shops, responding to the rise in consumer spending power and interests, are motivated to focus on creating unique, immersive experiences for an ever-growing marketable audience.

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The Metaverse Unleashed: The Rise of Human-Scale Digital Venues

This article is the eighth in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints. In this feature, architect John Marx interviews Heather Gallagher, an international expert in transformative events and the experience economy and former Head of Technology at Burning Man.

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Immersive Spaces: Shaping Profound Experiences Through Architecture and Art

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Immersive spaces are heavily sensorial environments meant to create impactful experiences crafted through intentionally curated architecture, light, imagery, sound, and sometimes even smell. To "immerse" oneself is to be wholly enveloped in a world shaped solely by immediate sensory input. Using digital tools to craft these environments to showcase art, create compelling exhibitions, and feature performance events has become increasingly popular. Evocative experiences like these can offer a respite from the inundation of personalized digital content and foster shared, grounding encounters. The design of these can exist at the intersection of architecture, graphic design, visual art, lighting design, music, and performance. They underscore the power of interdisciplinary collaboration to craft memorable moments. So, what role does architecture play in shaping these?

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Populous Reveals Design for a New Gaming and Esports Arena in Saudi Arabia

Populous has unveiled the design of the Qiddiya City Esports Arena, a new facility aimed to become the focal point for Qiddiya City, a planned entertainment and tourism megaproject in Riyadh, Saudi Arabia. Featuring the largest total area of video screens of any esports arena, along with immersive 4D technologies, the new arena strives to become the central attraction in the ‘world’s first mixed-use gaming and esports district.’

WORKac Breaks Ground on "The People's Theater" in Inwood, New York

WORKac has just initiated the construction of a new cultural center in Inwood, New York. Led by immigrants and women of color, “The People’s Theater: Centro Cultural Inmigrante” is dedicated to supporting immigrant New Yorkers through various artistic programs. Spanning multiple languages and generations, their unique form of theater serves as a dynamic platform for immigrants and members of the Latin, Black, and Queer communities.

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Next Generation Goggles: Augmented Reality Meets Virtual Reality

This article is the fifth in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.

Science fiction writers inspire us with bold and provocative visions of the future. Huxley, Orwell, Assimov, and Bradbury easily come to mind.  They have imagined great advances in technology and oftentimes predicted shifts in social structure that were a result of the human need to open Pandora's Box. A large part of the charm and allure of science fiction is the bold audacity of some of these predictions. They seem to defy the laws of nature and science, and then, faster than you might have thought, the spectrum of human inventiveness makes it so.

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Explore the Future of Architecture with Augmented Reality

Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is making serious inroads in consumer markets too, as one of the world’s biggest names in consumer design and technology enters the market.

A major reason for the immense hype surrounding Apple’s foray into AR/VR hardware, however, is the decision to position it as ‘spatial computing.’ By taking the complexity of augmented reality, and using it to heighten a familiar consumer sector – personal computing – the Cupertino-based brand has simplified the whole experience, widening its understanding and appeal.

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What is the Impact of Apple’s Vision Pro Augmented Reality Goggles on the Field of Architecture?

On June 5, Apple launched Apple Vision Pro, a new type of spatial computer that uses augmented reality goggles to allow users to experience a blend between the digital and physical worlds. The device promises to offer its users an infinite canvas for apps, larger and more immersive than traditional displays, while allowing them to stay present and connected to others. It features visionOS, the first spatial operating system to create this new way of interacting with digital content. Previous concepts like the metaverse have promised to transform the way we experience digital worlds, with architects taking the opportunity to delve into the design of restriction-free virtual spaces. Could this new device bring new ways of experiencing three-dimensional spaces, to better integrate architecture with digital environments?

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Saudi Arabia Unveils Design for the Mukaab, a Large-Scale Cube-Shaped Skyscraper in Riyadh

The Saudi Arabian government has revealed the design for the Mukaab, a cube-shaped supertall skyscraper that will become the center of the New Murabba district in downtown Riyadh. The Mukaab aims to become the largest built structure in the world, measuring 400 meters in height, width, and length. The building will be situated in the North West of Riyadh, in a 19 square kilometers area that will become one of the largest downtown developments in the world. The Mukaab skyscraper and the Murabba district were announced by His Royal Highness Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister and Chairman of the New Murabba Development Company (NMDC).

London Design Festival 2022: Reflecting on the City’s Creative History

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The first full-size London Design Festival (LDF) for three years, and the event’s 20th anniversary year, this was meant to be a celebration. But life, as the saying goes, had other plans. Rocked by the news of HRH Queen Elizabeth II’s passing, the country, and indeed the world started the London Design Festival in a period of mourning. Having reigned over the densest period of design innovation in human history, however, her majesty was no stranger to change.

With long-running themes like sustainability, materials, economic crises, and digital futures never higher in the public’s consciousness, LDF ’22 wasn’t just a professional meet and greet, but a chance to share some much-needed positivity with design enthusiasts, as well as locals, just passing by. Here are the most interesting and talked-about installations and talks from nine days of reflection on the past and hope for the future.

The Influence of Gaming in the Digitization of the Built Environment: Interview with Epic Games' David Weir-McCall

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Epic Games operates one of the world’s largest games, Fortnite, and also develops Unreal Engine, the most advanced real-time 3D creation tool that powers Fortnite and is used in industries beyond games. Over the last few years, more professionals in architecture and related fields are using Unreal Engine to bring stunning, photorealistic worlds to life.

In an exclusive interview with ArchDaily, David Weir-McCall, Architecture Industry Marketing Manager at Epic Games, shares his insights on the use of digital technology, such as the likes of Unreal Engine, for collaboration and co-design within the field of architecture, engineering, and construction.

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How Video Game Architecture is Speaking to You

Video games and virtual worlds are jam-packed with imaginative environments to explore, time periods to peruse, and invented architectural styles to thumb through within every reality we choose to engross ourselves into. With recent advancements in technology, greater than ever are we witnessing the latest PC and console generations harboring the ability to produce life-like settings for players to roam around, get lost, and explore all the nuances the seemingly authentic reality holds.

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UNStudio Transforms JetBrains Office into a Green and Immersive Campus

After winning an international competition at the end of 2019, UNStudio has designed the new office of international software development company JetBrains in Saint Petersburg, promoting interaction and sustainability through its architecture, and focusing on the project's three keywords: Connective, Comfortable, and Versatile. UNStudio further developed the design in 2020 and construction is expected to start later this year.

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