Why 2015's Most Important Design In Architecture Isn't A Building, But A New York Times Article

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Looking towards the uppermost floors of the new Whitney Museum of American Art, thick clouds roll diagonally across the sky behind. Reflected in the ample window of the museum’s main gallery they dash in a different direction, while the building’s white facade flashes light and dark in response to the changing light conditions. Superimposed over this scene, bold all-caps lettering pronounces the title of an article: the simple but dramatic “A New Whitney.”

This is the sight that greeted readers of Michael Kimmelman’s review of the Whitney in The New York Times last Sunday. Scroll down just a little, and the first thing you encounter is a list of credits: Jeremy Ashkenas and Alicia Desantis produced the article; graphics were contributed by Mika Gröndahl, Yuliya Parshina-Kottas and Graham Roberts; and videos by Damon Winter (the editor behind the entire endeavor, Mary Suh, is not mentioned).

Before even reading the article’s opening words, one thing is clear: this is not your average building review. As a matter of fact, it might even be the most important article in recent architectural memory.

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Cite: Rory Stott. "Why 2015's Most Important Design In Architecture Isn't A Building, But A New York Times Article" 27 Apr 2015. ArchDaily. Accessed . <https://www.archdaily.com/624237/why-the-most-important-design-in-architecture-this-year-isn-t-a-building-but-a-new-york-times-article> ISSN 0719-8884

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