The most innovative and impactful design projects arise from the intersection of different fields. The architecture community has always borrowed from, or been inspired by, other forms of cultural production such as film, photography, literature, and theatre. In the theatricality of Baroque churches and the cinematic sequences of contemporary museums, architects have looked beyond the building itself to understand how space can shape a story and construct an experience.
Worldbuilding takes this one step further. Instead of designing only the architecture of a place, it asks architects to establish the social rules, narratives, technologies, economies, atmospheres, behaviors, and relationships that make that place believable. Rather than beginning with, "What should this building look like?", worldbuilding suggests beginning with, "In what kind of world would this building make sense?"
