Retail: The Latest Architecture and News

Architects: Serie Architects Location: London, UK Design Architects: Serie Architects Executive Architects: Franken Architekten Structural Engineering: AKT II Project Year: 2012 Photographs: Edmund Sumner

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American retailer Coach has commissioned OMA to develop a new merchandising system that accommodates Coach’s wide diversity of products while returning to the clarity of Coach’s heritage stores. Since establishing its first workshop 1941, Coach has expanded from a specialist leather atelier to a global distributor of “democratized luxury goods”. This expansion has clouded the clarity of the brand’s original library-like stores, which used a rigorous organizational system that categorically sort projects inside minimal wooden shelving at assisted counters. OMA intends to create a flexible, modular system that embodies the clarity of the original stores and responds to the individual needs of locale.

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COMPLEX CITY shared with us their Wine Concept Store which is focused around three basic concepts: the vertical, the visual, and sensitivity. The image of the vine and its linearity are the starting point of this verticality that is reflected in the facade while the curve expresses a sensitivity related to a sensory awareness that takes place during the taste of wine. More images and architects’ description after the break.