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Modern Design as Seen through the Lens of Playboy Magazine

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The Playboy Town House Production Recommendations.. Image Courtesy of The Playboy Company. Architect: R. Donald Jaye; Renderer: Humen Tan, Playboy, May 1962.

Architects throughout the modern era have displayed their fantasies through their designs and their obsessions with how women have inhabited them. Take for example Corbusier’s infatuation with Eileen Gray and her home, E. 1027. Plagued with unconfirmed tales of how he broke into her home to paint murals on the white walls, he was also known to publicly downplay the home's design, while conversely praising it in a series of unreciprocated love letters to Gray. In the same vein, while Adolf Loos stood firmly against architectural decoration, he perhaps supported the elegance of women acting as a human ornament, an assumed notion in his envisioned home for the French Entertainer, Josephine Baker. The unbuilt proposal took on the form of a black and white striped solid which located a glass pool at the center of the space, forcing Baker to catch the male gaze of other occupants.

The relationship of sensuality and space doesn’t stop with the provocative desires of these three men, but lives on in one of the world’s most famous publications, Playboy magazine. Perhaps best known for its significance as a vanguard in the sexual revolution with its promotion of masculinity, the magazine also illustrated a showcase of swanky glass bachelor pads standing high above Beverly Hills that pushed forward a debonair lifestyle punctuated by modern design. As a generator of a glamorized lifestyle, the magazine highlighted architectural titans including Mies van der Rohe, Bucky Fuller, and Eero Saarinen, and made them palatable to a general audience.

Beatriz Colomina on the Correlation Between Playboy and Architecture

Beatriz Colomina, Professor of Architecture at Princeton, recently gave an interview to Architect Magazine on the current exhibition of her thesis—“Playboy Architecture 1953-1979”—at the Elmhurst Museum in Chicago. Her interest in the correlation between Playboy and architecture began nearly thirty years ago with her exploration on the role of gender and architecture in the work of Adolf Loos and Le Corbusier. From there, she began to observe numerous parallels between Playboy and the world of design.

Playboy Architecture, 1953-1979

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What is the connection between sex, architecture and design? Opening tomorrow, September 29, Playboy Architecture, 1953-1979 explores the role of architecture in the famous men’s magazine Playboy. Colomina, along with the curators of NAiM/Bureau-Europa in Maastricht, The Netherlands, centers the exhibition around the research of Beatriz Colomina, a professor at the Princeton University School of Architecture and founder of their Media and Modernity program, who has been studying the connection for the past three years.

Playboy Architecture, 1953-1979 illustrates how cities, buildings, interiors, furniture and products have always played an important role in the fantasy world of Playboy. Ever since Hugh Hefner launched Playboy in 1952, its erotic spreads have featured the likes of Frank Lloyd Wright, Mies van der Rohe, Buckminster Fuller, Moshe Safdie, and Paolo Soleri. As Colomina’s program argues, “sexual revolution and architectural revolution are inseparable.” The exhibition reveals how Playboy reshaped masculinity with the influence of architecture and design.