Metropolitan cityscapes come with the appeal of sophistication, luxury, and exclusivity. Their glittering skylines and vibrant energy attract thousands of tourists and residents seeking luxurious experiences every year. Catering to this market, several renowned brands and real estate firms have teamed up to offer "branded residences" – a modern typology that elevates hotel-like living into a daily delight.
The concept of branded residences can be traced back nearly a century to 1927 when New York City's Sherry-Netherland Hotel and Apartments joined forces with the famous Sherry's restaurant. Over the past decade, the trend has witnessed a 230% growth with over 580 developments from 133 brands equating to nearly 100,000 residential units established worldwide. The drive for this demand goes beyond aesthetics and architectural grandeur. World-class services and amenities such as spas, fitness centers, private cinemas, and concierge services offered by luxury housing developments build on a sense of indulgence.
