The Most Important New Tool for Architects: Instagram

Hey architects (and non-architects), how do you feel about posting more Vision vs. Reality shots? I realize there’s liability and privacy concerns. But wouldn’t it be cool for us to peel back the curtain on the overlap between design and execution? It’s a messy, but rich subject, is it not? Today, I stood on top of my truck to take this photo, showing the progress on our Pacific Ave residence, in Manhattan Beach. They just installed the red steel beams for the roof. I love the temporary transparency of the framing.

A post shared by Laney LA, Inc. (@laneylainc) on Aug 18, 2018 at 4:23pm PDT

In the current iteration of our digital age, Instagram is king in the social media. Boasting 1 billion (yes, with a "b") active monthly users, if you are a business and not on Instagram, you are missing out.

Given the visual nature of the platform, architects and designers have flocked to the platform, using it to market their work, promote new ideas, and even pull in commissions. Other aggregator accounts use the platform to find and foster new talent, creating an entirely digital architectural community that is open to all.