Rendering / CLOG

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Every month, the publication CLOG takes on “a single subject particularly relevant to architecture now.” It’s not a quick look at something trendy, but rather an in-depth look, from multiple perspectives, at the issues that are affecting - and will continue to affect (and even alter) - architecture as we know it today.

CLOG: Rendering is, in my opinion, the best issue yet. Through dozens of fascinating, concise articles and a handful of illustrative, quirky images, it takes on an enormous question often over-looked in the architectural world: what is a rendering? An alluring device to win over a jury or public? A realistic depiction? Or perhaps it’s an entity unto itself...

Rendering examines how the rendering has become a means of deception - not just for the public, but for ourselves - becoming an aesthetic end-product rather than the representation of an idea in-progress. But at the same time, the rendering is our best tool for entering into the “real” world, for communicating what we do to the public at large. 

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Cite: Vanessa Quirk. "Rendering / CLOG" 21 Dec 2012. ArchDaily. Accessed . <https://www.archdaily.com/310498/rendering-clog> ISSN 0719-8884

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