Unicredit Ţiriac Bank HQ / Westfourth Architecture

Unicredit Ţiriac Bank HQ / Westfourth Architecture - FacadeUnicredit Ţiriac Bank HQ / Westfourth Architecture - Facade, Glass, Beam, Steel, Handrail, WindowsUnicredit Ţiriac Bank HQ / Westfourth Architecture - FacadeUnicredit Ţiriac Bank HQ / Westfourth Architecture - Glass, FacadeUnicredit Ţiriac Bank HQ / Westfourth Architecture - More Images+ 20

Text description provided by the architects. Any large corporation will want a representative headquarters building that will enhance in the city its image as an important institution in the society. As notions of corporate image and representation are closer to marketing and real estate than architecture, translating the bank's wishes for representation in architectural terms was one of the major challenges of the project. The building attempts to avoid the bank's identity requirements through a simple formal gesture and engages a more complex architectural approach.

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Cite: "Unicredit Ţiriac Bank HQ / Westfourth Architecture" 10 Aug 2012. ArchDaily. Accessed . <https://www.archdaily.com/261774/unicredit-tiriac-bank-hq-westfourth-architecture> ISSN 0719-8884

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