The urgent need to reduce greenhouse gas (GHG) emissions in the transportation sector presents both a challenge and an opportunity for local governments. This is particularly true for Zero Emission Areas (ZEAs)—urban zones where pollutant emissions are neutralized. This measure primarily benefits citizens, who enjoy healthier urban spaces and more vibrant commercial activity. However, ensuring success—or at least mitigating public backlash—requires deep social engagement and effective communication with the population.
What Are Zero Emission Areas?
