When creating exhibition spaces, the design of the experience, the proposed route, and the transmission of certain perceptions and senses contribute to establishing different bonds and connections between the displayed objects and their visitors. Understanding a showroom as a space designed to creatively and experientially showcase products and services, what design strategies could enhance users’ interior experiences? How does interior design engage in dialogue with exhibition architecture?
While a showroom space aims to foster interaction between products or services and their visitors, it also provides an opportunity to host other activities. Meeting rooms, work areas, recreation or rest zones, storage spaces, or stockrooms are part of the demands placed on these environments, while also enhancing immersive experiences and relationships among their users. From fashion, automotive, technology, and cosmetics to interior design, architecture, and art, these spaces seek to highlight the features and benefits of the exhibited objects, capturing visitors’ attention by creating atmospheres in which color, lighting, and materiality play a central role.
