Within the realm of commercial architecture, the design of spatiality can adopt multiple approaches, conceiving proposals that achieve a balance between aesthetics and functionality. Taking into consideration that various cultural variables, social tensions, and economic interests are involved, the construction of these spaces directly involves the interaction between users, brands, and their products, participating in the experience on-site from colors and materials to lighting, climate control, sounds, aromas, and more.
In accordance with the brand's characteristics and identity, the type of product, or the store's location, architecture and interior design professionals face the challenge of seeking different strategies or tools capable of meeting the expectations of all actors involved. Optimizing spaces, conveying a specific idea or message, creatively and innovatively distributing and organizing products, attracting more customers, or achieving circulation that leaves a positive experience worthy of being remembered and repeated are just some of the objectives or premises that usually form part of the orders for designing commercial spaces.
