
-
Architects: BFV ARCHITECTES
- Area: 11741 m²
- Year: 2015
-
Manufacturers: EQUITONE
-
Professionals: Acoustique Vivié et Associés, Alto Ingénierie, Atelier Jours, Kephren, Mazet & Associes, +2




MAD’s first residential project in Europe was revealed by Paris Mayor Anne Hidalgo earlier today. The building, called UNIC, will be located in the newly developed neighborhood of Clichy-Batignolles, a former brownfield site in the northeast of the seventeenth arrondissement, covering over fifty hectares. The tower will be adjacent to Martin Luther King Park and a courthouse by Renzo Piano that is currently under construction. MAD was awarded the design through an international competition, and the project is being developed in collaboration with Biecher Architectes.
.jpg?1463447001&format=webp&width=640&height=580)

Following “Brutal London,” Zupagrafika has released another collection of illustrated paper cut-out models, “Paris Brut," which portrays the Brutalist architecture of Paris from the late-’50s through the 1970s. The set features buildings from the city’s arrondissements and banlieues, the latter of which became a central locality for Habitation à Loyer Modéré, a type of public-private, rent-controlled housing in France.
Paris Brut is made up of six illustrated models to assemble: Orgues de Flandre, Les Choux de Créteil, Cité Curial-Michelet, Cité des 4000, Centre National de la Danse and Plan Voisin interpretation. The whole set is eco-friendly (printed on recycled paper and cardboard), and includes a short technical note on each building’s architect, year of construction, and exact location.




The love affair between architecture and film has been well documented. From huge breathtaking sets to small spaces for intimate conversations, the architecture in a film often plays as strong a role as any character in translating the director’s vision to his/her audience. In constructing the environments of their narratives, the great filmmakers could even be considered architects in their own right—that's the claim presented in this video from the British Film Institute, which looks at the work of celebrated director Jean-Luc Godard and how the architecture in his films transforms to suit their tone. In pictures such as À bout de souffle (1960), Le Mépris (1963) and Week End (1967), Godard uses streetscapes to convey optimism or pessimism, uses walls to emphasize the emotional distance between lovers, and even includes a cameo from the particularly photogenic Villa Malaparte. Watch the video to learn more about the techniques used to achieve these moods.


French department store Galeries Lafayette has selected London based AL_A to transform their historic flagship store on Boulevard Haussmann in Paris. Galeries Lafayette selected them with the goal of “building the department store of the 21st century” which will be designed to bring a completely new shopping experience to customers. The remodeling of the 40,000 square meter store is scheduled to begin in early 2017.

Gaëtan Le Penhuel & Associés was created in 1994, following a successful proposal for a Europan 3 project in Reims.

