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Branded Residences: Blending Luxury Hospitality with Residential Architecture

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Metropolitan cityscapes come with the appeal of sophistication, luxury, and exclusivity. Their glittering skylines and vibrant energy attract thousands of tourists and residents seeking luxurious experiences every year. Catering to this market, several renowned brands and real estate firms have teamed up to offer "branded residences" – a modern typology that elevates hotel-like living into a daily delight.

The concept of branded residences can be traced back nearly a century to 1927 when New York City's Sherry-Netherland Hotel and Apartments joined forces with the famous Sherry's restaurant. Over the past decade, the trend has witnessed a 230% growth with over 580 developments from 133 brands equating to nearly 100,000 residential units established worldwide. The drive for this demand goes beyond aesthetics and architectural grandeur. World-class services and amenities such as spas, fitness centers, private cinemas, and concierge services offered by luxury housing developments build on a sense of indulgence.

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Architecture as a Product: What Makes a Building Worth Repeating?

Architecture praxis has traditionally focused on customized, project-based services – a well-established model continually favored by industry professionals. While this approach yields remarkable built environments, it struggles to achieve scalability and longevity. The architectural industry has shown little interest in exploring alternative practices, processes and business models, considering that the traditional mode is equally vulnerable to market cycles as other industries are. Bespoke design solutions, the cornerstone of conventional practice, make standardizing processes and scaling services challenging. This focus also leads to fragmented workflows among firms and stakeholders. The stability and establishment of traditional practices can breed a risk-averse culture, hampering disruptive innovations within the industry.

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Meet the 75 Finalists of the ArchDaily 2024 Building of the Year Awards

After two weeks of open voting in the 15th edition of the Building of the Year Awards, our readers have meticulously narrowed down a pool of over 4,000 projects to a select group of 75 finalists spanning 15 categories. This year's awards enthusiastically honor the pinnacle of design, innovation, and sustainability on a global scale, showcasing an exceptional range of projects within the shortlist. As a crowdsourced award, we take pride in affirming that your selections authentically mirror the current state of architecture, and the caliber of this year's finalists further underscores the excellence and diversity prevalent in the field.

The ArchDaily Building of the Year Awards is brought to you thanks to Dornbracht, renowned for leading designs for architecture, which can be found internationally in bathrooms and kitchens.