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With its iconic copper-clad tower looming over Wilshire Boulevard, the Bullock’s Wilshire has been a celebrated element of the Los Angeles cityscape since its opening in 1929. Known for its lavish Art Deco aesthetic, the department store made its mark as a prime shopping destination in a city filled with celebrities. But the Bullock’s Wilshire was more than a glamorous retail space; with a design centered around the automobile, it was to set a new standard for how businesses adapted to a rapidly changing urban environment.

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The end of the First World War did not mark the end of struggle in Europe. France, as the primary location of the conflict’s Western Front, suffered heavy losses in both manpower and industrial productivity; the resulting economic instability would plague the country well into the 1920s.[1] It was in the midst of these uncertain times that the French would signal their intention to look not to their recent troubled past, but to a brighter and more optimistic future. This signal came in the form of the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Decorative Arts and Modern Industries) of 1925 – a landmark exhibition which both gave rise to a new international style and, ultimately, provided its name: Art Deco.

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