The Bubble Building, a "renovation of a common, old and unattractive building" in the centre of Shanghai, is a simple design containing complex environmental qualities. Unlike a conventional retrofit or renovation, 3GATTI's proposal places inflatables made of white antibacterial technical outdoor nylon, in front of the windows on the existing building. Their concept was to "create an icon-building, a kind of landmark very easy to recognize, a kind of sculpture with a strong character able to detach itself from the boring cityscape" with the ultimate aim to attract customers to rent both the office and commercial spaces.
Kevin Roche and John Dinkeloo established their own practice in 1966, after heading the firm of Eero Saarinen for several years. The Ford Foundation Headquarters is regarded as the pair's first major success, a combination of Roche's unique ideals and Dinkeloo's innovative structural solutions. They introduced an office typology in which employee interaction extended beyond departments and levels, reaching even to the public.