Several factors influence the architecture of contemporary stores, including the evolution of retail, changes in consumer expectations, and the rise of e-commerce. Creating the physical space of a brand is an opportunity to offer an experience that conveys the values and image that the brand wishes to be associated with.
One of the main trends in contemporary store architecture is integrating the physical environment with the digital. There are already stores without human attendants and others that invest in technologies such as augmented reality and artificial intelligence to enhance the consumer experience. Spaces are becoming more interactive and personalized, so the design is essential to attract customers. Minimalism, which keeps the store more open, sees it as a meeting space that transcends beyond retail, creating different sensations through colors, textures and lighting.
