It was in the early 1960s that the young architects Plínio Croce and Roberto Aflalo joined Gian Carlo Gasperini to participate in the biggest international competition at the time, organized by the UIA (International Association of Architects). The challenge was to design the tallest office tower in Latin America, which would house Peugeot's headquarters in Buenos Aires. Winning the competition with the 55-story building was the incentive that was needed to create aflalo/gasperini arquitetos, betting on contemporary projects, focused on technological aspects and, as they define it, presenting a clear and honest language,
From the 1980s onwards, a second generation made at the firm, including Luiz Felipe Aflalo Herman and Roberto Aflalo Filho, gradually took over its management, coinciding with a period of growth in the country's economy and São Paulo. That made possible a scale of architectural projects that had not existed in Brazil until then. In this context, the experience that began with Pegout's headquarters building unfolded in countless other towers that marked and still mark the skyline of São Paulo.
