Window displays are the means of communication with the customers, the transition layer between the street and the store. From its emergence in the 2nd century, in the Roman Empire, until today, many changes have taken place until we reach the current windows, which not only display products, but also the identity of brands. Here is what to consider when designing a showcase.
Although there are historical evidences of displays in Trajan's Market in the Roman Empire age, window displays are strongly relared to the French culture, a country where the habit of setting up shop windows as we know it today emerged in the 19th century and influenced the rest of the Western world. They were glass surfaces through which jewelers and artisans displayed their products to passersby. With the Industrial Revolution, the expansion of consumer culture, and the consequent emergence of department stores, shop windows began to stamp European streets, with their mannequins, shelves, and tables.
