Ochama / Storeage Group

Curated by 韩爽 - HAN Shuang

Architects: Storeage Group
Area: 2000 m²
Year: 2022
Photographs:Luis Monteiro
Manufacturers: Reynaers Aluminium, Acosorb, Altro, Ecophon, FLOS, Formica, LumiParts, Marlan, Mosa, Prolumia, TBD BY CHINA TELECOM, Vyva Fabric, i-did, ntb
Construction: ImageBuilders

Ochama / Storeage Group - Interior Photography, Facade, Windows — exterior. Image © Luis Monteiro

Text description provided by the architects. Jan 10, 2022, JD.com unveiled its new retail model, named Ochama, consisting of four omnichannel pick-up retail stores in the Netherlands(Amsterdam,Utrecht,Rotterdam, Leiden). The seemingly simple design, highlighted by red elements, mirrors the pragmatism and aesthetics of the Dutch, with some surprising twists hidden inside. Ochama is the first omnichannel store in the country to provide a full range of products, including fresh groceries. The leading retail technologies and logistics from JD.com will guarantee 100% automatic preparation, delivery, and customer services and help improve the interaction and lower the costs. This will offer the customers an extra 10% discount. The brain behind the Ochama is Storeage-Group, a Dutch design agency working in retail design for over 22 years. Ochama is an opportunity for Storeage to return to the basics of design thinking.

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