On 27 February 1960 Adriano Olivetti died. With the disappearance of the businessman-guide, the construction cycle of its industrial and social project terminated and a period of great uncertainty opened up: the company, financially fragile, underwent a forced change of ownership and strategy.
Despite the changes induced by this new scenario, Olivetti will succeed, in a market of worldwide competition, in imposing itself once again in industrial product design as a paradigm of a method capable of producing, with different languages, the uniqueness of the same style.
