A Man, a Suit, and a Window: The Strange World of the Luxury Skyscraper Promotional Video

Subscriber Access

A new genre of film is emerging: the luxury skyscraper promotional video. Usually released before a new building is even finished, these filmic renderings follow an uncannily standard format: A stirring soundtrack reliably accompanies a time lapse of a city’s skyline; viewers ascend a rendered building until we reach the top floor. There, we see some variation of the most common scene found in these videos: a businessman silently overlooking the expansive city below. The figure tends to be pensive, well-dressed, white, and male. Read on to see three prime examples of this odd trend.

The New American Psycho?

Content Loader
About this author
Cite: Ella Comberg. "A Man, a Suit, and a Window: The Strange World of the Luxury Skyscraper Promotional Video " 21 Jun 2018. ArchDaily. Accessed . <https://www.archdaily.com/895568/a-man-a-suit-and-a-window-the-strange-world-of-the-luxury-skyscraper-promotional-video> ISSN 0719-8884

Image via screenshot from video

摩天办公楼渲染视频中标配三元素“商务男+制服套装+落地窗”

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.