Heineken The City / Tjep

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Size: 250 m2 Design: Tjep Project team: Frank Tjepkema, Janneke Hooymans, Tina Stieger, Leonie Janssen Production: Hypsos Location: Amsterdam

What do you do when Heineken asks you to design their first shop? Do you place furniture and displays into a given space? At Tjep, they thought it would be rather more appropriate to pour furniture into the six monumental buildings located in the heart of Amsterdam, as if we were filling a cold fresh glass of X-tra cold Heineken.

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Cite: Ethel Baraona Pohl. "Heineken The City / Tjep" 13 Nov 2008. ArchDaily. Accessed . <https://www.archdaily.com/8886/heineken-the-city-tjep> ISSN 0719-8884

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