After a successful inaugural year, Ice Breakers is returning to Toronto's Waterfront. The Waterfront BIA has again enlisted WinterStations Inc. to bring five temporary, public art installations to various sights between Bathurst St. and Yonge St. for five weeks, commencing February 03, 2018.
Project Sponsor: WinterStations Inc.
WinterStations Inc. is a not-for-profit organization, co-founded, in 2014, by Roland Rom Colthoff (RAW Design Inc. architects), Ted Merrick (Ferris + Associates landscape architects), and Justin Ridgeway (curio, public art consulting). Winter Stations is an award-winning, annual international design competition and exhibition of temporary public art installations affixed to the lifeguard stands along Ashbridges Bay, east to Balmy Beach.
Project Sponsor: The Waterfront Business Improvement Area
The Waterfront Business Improvement Area (WBIA), established in 2004, is the voice of the business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the Waterfront area. The WBIA welcomes 17 million visitors annually with a service area population of 57,121 and growing rapidly. 68% of the area's residents are under the age of 45. Unlike most Toronto BIAs, the Waterfront is both a full-service residential area and a tourist destination, committed to improving the Waterfront area and new pedestrian-friendly promenade. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier destinations. The Waterfront BIA has been the proud recipient of the Toronto Association of Business Improvement Areas (TABIA) Awards in 2011, 2013, 2014 and 2015, as well as the 2015 Downtown Merit Award from the International Downtown Association (IDA) and the Award of Distinction from the 2016 BIA National Conference Awards.
