As a part of the dominating discourse, Norwegian cities and municipalities are aiming to be creative, innovative, competitive and attractive. They’re often competing to attract the; well educated, mobile, young, culture-consuming, innovative creative upper middle class. At the same time, the differences in Norway increase and social inequality is on the rise. The tension between focus on a desired future and real-time management can pose challenges.
Since the world is getting more and more urbanized, planners see the necessity of applying a strategy that hinders urban-sprawl – and instead they seek to grow, in a sustainable manner, without taking up more land. They promote urban transformation and development within the city limits.
