Turncoats is a series of punchy debates that aims to turn the typical architectural discussion format on its head. Founded on the premise that mainstream architectural discourse is often so boringly well-mannered as to be “like watching dog owners compliment each other’s pooches,” Turncoats aims to ditch the platitudes and archi-jargon for a punchy, playful and provocative exchange of ideas that allows people to speak more freely and take more risks. Conceived in London and operating now in multiple cities, Turncoats New York launches with a bang on 13 June, addressing the topic Buildings Don’t Matter.
Buildings Don’t Matter?
Great architects don't make buildings, they make brands. From Aravena to Zaha, the power of images transcends the impact of built reality. Even the most globe-trotting paid critic will visit a fraction of the new buildings which form architecture's cultural zeitgeist. Renders are our barometer of taste, Instagram is our King Maker.
