The call for entries has begun for the 2017 edition of Taiwan's Golden Pin Design Award–the only international design award focused on the world’s Chinese-speaking, or huaren, communities. The competition represents a chance for companies and brands to test the viability of their products and projects in the dynamic Greater China region.
The global huaren community and its associated highly diverse markets collectively constitute one of the most powerful economies on the globe. In China alone, in the period to 2030, working-age consumers are expected to expand by 20 percent (an additional 100 million people), with per capita consumption expected to double in that period. (Source: McKinsey Global Institute, April 2016.)
