Producing wine is a complex experience. It means carrying on an ancient tradition, which goes far beyond entrepreneurial spirit, and embracing centuries-old practices as well as innovation, charm and discovery. So, when the “Cantina Valpolicella Negrar” winery – a leading and historic Italian wine-producing company – decided to associate its products with a well-known figure, it is not by chance that Ulysses was chosen. He is the traveller par excellence and embodies a strong bond with the land, the spirit of enterprise, intelligence and far-sightedness – values which have distinguished this winery for decades.
Drawing inspiration from Ulysses, the “Cantina Valpolicella Negrar” winery is launching the “Wine Mythology Label” project. Planning to dedicate a limited edition of its finest wine – Amarone – to Homer’s hero, it is asking creative designers to develop a label that has what it takes to become an icon, a collection item, the object of desire for thousands of wine lovers from all over the world.
The “Wine Mythology Label” is more than just a packaging. It is a complex experience and embodies the secret soul of this wine, which designers will have to reveal and translate into a visual message – able to evoke the feelings, the nuances and the emotions of the product.
