Oscar Niemeyer’s modernist icon, the Niterói Contemporary Art Museum (MAC) in Brazil, recently played host to the Louis Vuitton 2017 Cruise Collection showing. The show coincided with the museum's 20th anniversary, marking its reopening after extensive renovation. The remarkable nature of the building has drawn crowds to the outlying site, across the Guarana Bay from Rio de Janeiro, since its inauguration in 1996. The convergence of the fashion community to the landmark shows its smaller scale Bilbao effect in force.
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