ArchDaily Readers Debate: Brands in Architecture and BIG's Business Success

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Awards season is in full swing in the architecture world, with - among others - the World Architecture Festival and the Council on Tall Buildings and Urban Habitat recently handing out prizes for the best new buildings worldwide (OMA + Ole Scheeren's Interlace and Stefano Boeri's Bosco Verticale, respectively). However, it has been relatively quiet in our comments section; are we to assume that there are few strong objections to these winners?

Nevertheless, a quiet period doesn't mean there weren't some great discussions had in the comments over the past two weeks, with opinions shared on the success of BIG, the problem of negativity in architecture, and more. Read on to find out what our readers had to say.

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Cite: Rory Stott. "ArchDaily Readers Debate: Brands in Architecture and BIG's Business Success" 15 Nov 2015. ArchDaily. Accessed . <https://www.archdaily.com/777218/archdaily-readers-debate-brands-in-architecture-and-bigs-business-success> ISSN 0719-8884

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