Architecture has always treasured the ideal of the lone creative genius but the reality we all work with today is that architecture is all about the team. Even Wright collaborated with the construction team and Gaudi based much of what he did on information learned from the trades.
Architecture, as always, involves a slew of stakeholders – not only the designers but also owners, operators, builders, colleagues, and partners working on various jobs like structural, HVAC, MEP or sustainability consulting.
Teamwork is the way of the world, so why should our profession be any different? And hey, whatever you think of Twitter and Facebook, this is the era of social communication. Why shouldn’t we get in on the action?
