Give Me More / EPFL+ ECAL Lab

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The DMY International Design Festival Berlin Award annually highlights the most exceptional works in contemporary product design, with strong consideration of the teams’ approaches, rather than just their final results. This year, a facet of the Ecole Polytechnique Fédérale de Lausanne - EPFL + ECAL Lab – was named one of the winners for their exhibition ‘Give Me More’. Eight installations depicted augmented reality scenarios, combining analogue materials and digital applications to “turn technology into a new medium.”

More about the winning exhibit after the break.

So, what exactly is augmented reality?  To one, it may be the process of reality being manipulated by digital means, to depict a new representation of our world.  On a technical note, this definition requires the means to visually recognize images and objects in order to augment them.

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Cite: Karen Cilento. "Give Me More / EPFL+ ECAL Lab" 29 Jun 2010. ArchDaily. Accessed . <https://www.archdaily.com/66492/give-me-more-epfl-ecal-lab> ISSN 0719-8884

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