Is the word “starchitect” really denigrating to architects? Is it really a problem for the profession? Really? It depends on how you look at it.
And, yes, as it was pointed out to me, “This question itself is a rehash.” Well, the issue of labeling architects has been a rehash since the sixteenth century so we might as well trot it out one more time.
It’s a rehash principally because the way we label architects has implications for the profession’s bottom line. It drives fees up for a few and down for everybody else. It makes some firms busy and others less so. Or does it even do anything but put contemporary architecture on the minds of the general public, the broader client base?
