The Pavilion of Ideas, designed by Heatherwick Studio, beat five other short-listed designs, including plans put forward by the creators of the London Eye – the largest Ferris wheel in the world – to becomes the winner. The pavilion looks like a box with thousands of spines that hover without visible support above a public square.
All the spines, which can swing in the breeze, are tipped with tiny colored light sources which can display a variety of images together.
