Architects: AMID (Cero9) / Cristina Díaz Moreno + Efrén García Grinda Location: Jerte Valley, Cáceres, Spain Client: Consejería de Cultura y Turismo, Junta de Extremadura. Program: Cherry Tree Fair and Convention Centre in the Jerte Valley Competition Team: Luis Cabrejas Guijarro, Jorge Saz Semolino, José Quintanar Iniesta, Bruno Gomes, Mireia Luzárraga. Project Team: Jorge Saz Semolino, Alex Muiño, Mireia Luzárraga, Margarita Martínez, José Quintanar, Dora Joana Moreira da Costa y Manu Jimenez. Models: Jorge Queipo and AMID (Cero9) Project Year: 2008 Images: AMID (Cero9)
There is nothing more absurd for the Centre of the Fiesta del Cerezo (Cherry Tree Day) than blindly importing models designed for other locations and purposes. Words such as ‘Theatre’, ‘Auditorium’, ‘Convention Centre’ or ‘Conference Hall’ lack any meaning whatsoever in the context of the celebration of a popular holiday involving agriculture, in an artificialised setting with a long history that dates back to at least the 18th century. Neither the urban typological models for halls nor the events that take place therein nor their organisation or formal or material definitions mean anything in this case.
