The international competition Designing in Teheran seeks to modernize the Iranian city by fusing the existing cultural area with a more contemporary environment. Such an environment will include influence from the fashion world through the introduction of new retail areas. This competition is comprised of the design for two towers, Tower A and Tower B, which will provide retail space for the popular clothing store the United Colors of Benetton. The jury has selected three winners for each tower, and soon will narrow the selection to one winner per tower. The proposal by the team formed by Grzegorz Witold Woronowicz, Jakub Piotr Kalinowski, Piotr Kus and Krzysztof Rewski was selected as a winner for Tower A, attempting to create a new kind of shopping experience for users within the complex.
More sketches and more information about the winning proposal after the break.
