The initial idea was thought provoking: construct a covering using 400 red umbrellas (outside of their intended purpose) suspended over the new pedestrian mall in the city of Talca to create a visual impression of the inhabitants of a city in which it is uncommon to see daring displays in public spaces.
This lack of innovation seems to come in part, from others creating similar urban displays based only on previously proved ideas as well as the minute demand for this type of “product” by the local population. This could explain why businesses are reluctant to fund innovative displays or events. Or perhaps, it’s the stunted competitive environment that hinders creativity.
