Welcome back and congratulations for having made it to the final installation of the Olympic City Guide.
So far, in parts I and II, we’ve learned how to design for your post-Games legacy (No White Elephants please) and to revitalize -not demolish- your city’s most deprived “eye-sores” (Don’t Hate, Rejuvenate).
So what’s left? Well, in this post-Recession era of austerity, a huge part of your Olympic Strategy will be justifying the spending – the colossal spending – to your more than skeptical constituents. As I said in the last post, a good starting point is targeting urban renewal and being as transparent as possible, but another big element is how you market the Games – not just to the International Olympics Committee (IOC), but to your own city-dwellers.
