BrightFarms CEO, Paul Lightfoot is obsessed with efficiency. Spending most of his career improving market supply chains he has now turned his attention to the market supply chains of America’s produce. BrightFarms is an innovative and straight forward program whose goal is to eliminate the wasted energy expended on travel times between the farm and the shelf, to provide more nutritious and safer produce that is grown for the table and not for the endurance of days and weeks of transport, and to create a local market where consumers know their farmers and where the food is coming from and who is responsible for growing it. Littlefoot describes the blatant problems with the food industry today – efficiently factory farming and preserving produce that moves from one and end of the country to the other and inefficiently providing nutritious and tasty produce.
The challenge is to create a model that ensures quality while keeping costs down and BrightFarms appears to have found a strategy that works: hydroponic rooftop gardening near supermarket distribution centers or local markets. The newly renamed Federal Plaza #2, soon to be known as Liberty View Industrial Plaza to be developed by Salmar Properties, in Brooklyn, NY is set to be the world’s largest rooftop garden which will reportedly grow “1 million pounds of local produce per year, including tomatoes, lettuces and herbs”. Find out how it works after the break!
