Mellat Bank, with its 3000 branches in Iran, is considered one the most important Iranian banks. Due to the tough competition among the Iranian banks for renovating their image, in January 2009, Mellat Bank management asked the above mentioned designers to design a new façade for its branches. In order to evaluate the sociological, technical and visual consequences of such new corporate concept, the bank decided to apply it first in the façade of an existing branch. More images and project description after the break.
After a joint study with the client’s experts, the designers selected one of the main branches of the bank Located in Villa street in Tehran for housing the pilot project for the new corporate façade concept. The formal solution for the pilot project should have the flexibility of being used in many different contexts and dimensions. For this reason the designers didn’t make any reference to the surrounding buildings. They created a homogeneous form with high graphical impact, that could absorb and solve any situational variation, such as building plan, openings, ATM, door, structural elements and security requirements, without interrupting the continuous form of the façade or losing identity.
